The History
Only a few years after opening, Mr. Berlin leased the building to the Famous Players chain of cinemas, an arrangement which lasted nearly forty years.
A candy bar was put in sometime during the 1950s, and was later moved to its present location.
In the early '60s, the Nelson was improved with a bigger screen and 70mm projection facilities. The seats were replaced too, with a more spacious layout that reduced the number of seats to about 790.
With the new equipment, the Nelson became home to many long-running film 'events'. "The Sound Of Music" enjoyed a very long tenure, followed by other grand musicals like "Funny Girl". Patrons might recall seeing "El Cid", "2001: A Space Odyssey" or "The Exorcist" here for the first time. Later, the cinema played host to big box-office hits like "Jaws", "Raiders Of The Lost Ark", "Star Trek" and some of their respective sequels.
In 1988, with Famous Players pursuing a policy of abandoning their single-screen cinemas in favour of new multiplexes, the Berlin family sold the building. It became the ByTowne, continuing an independent programming policy that had been started at the Towne Cinema (on Beechwood Ave.) back in 1973. And the rest is history. |