Cannes International Advertising Festival 2012

The very best from the world of international advertising!

It’s easy to hate advertising on television and in the cinema. No-one likes the interruption, and many resent the intrusion. Advertising is commonly accepted only as a necessary evil.

Cannes goodsWhether or not it’s evil, advertising can be very good. Very good writers often collaborate with very good actors and filmmakers to create sharp, concise and entertaining mini-movies that have the power to move us to laughter or to tears.

Not all tv and cinema ads are all that good, to be truthful, but from all the ads created by all the ad agencies in all the countries of the world, there are many gems. Some ads are so good that many of the Super Bowl viewers every year aren’t even football fans!

This year, we enjoyed a bumper crop. From over 4,000 entries, judges of the 2012 Cannes International Advertising Film Festival selected over 100 prize winners, representing the absolute best commercials you’ll see all year.

There are spots from all over the world, including ads from the U.K., France, the Netherlands, Brazil, Germany, Canada, and the U.S. (of course). Featured are celebrity spokespeople, cute kids, and even cuter animals, all enlisted to pitch the product. And because sex still sells, there are lots of beautiful women and beautiful men, lovingly filmed in ways calculated to sell more beer, banking, cars and clothing.

The essential ingredient – humour – is here, too, in a big way. Audiences who see the Cannes International Advertising Festival year after year keep coming back for the laughs, and they won’t be disappointed with the wit and flat-out fun of this year’s collection.

Not all ads rely on humour to put their messages across, of course, but in a collection of 15- to 120-second ads, you’re never more than a couple of minutes away from a laugh! It’s pretty hard to hate that.

– Bruce White, ByTowne Programmer


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